Morning Coffee & a Daydream: How Asha Started
With a name unestablished and years ahead of us, we found our mutual love of coffee in a studio apartment, at a tiny two-person table. As a new couple sharing morning pour-overs, our conversations centered around our goals, ambitions, and shared dreams.
Life eventually took us to different states, turning our daily coffee dates into long-distance conversations. Distance has a way of making you rely solely on your words, and for two years, our dreams for the future were fueled by morning phone calls and coffee shared through a screen.
Eventually, life brought us together again-and coffee was right there beside us. One morning, while we laid in bed discussing what felt like a pipe-dream, the question was asked: “What would we name a coffee business, if we ever had one?” Following a singular moment of silence, the word “Asha” emerged.
While Asha holds many meanings, to us it’s simple: it means looking beyond yourself to wish for the betterment of the entire planet. It’s a quiet act of selflessness-wishing well for all beings, even those whose journeys may never touch your own. Right then, we knew it; we had the perfect name for our coffee shop.
Asha serves as our mission to serve our community, our friends, and strangers soon to be friends. We’re here to wish you all well on your journey, no matter where the day leads.
Mike & Jes
Owners & Co-Founders of Asha Coffee Roasters
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!