Morning Coffee & a Daydream: How Asha Started

With a name unestablished and years ahead of us, we found our mutual love of coffee in a studio apartment, at a tiny two-person table. As a new couple sharing morning pour-overs, our conversations centered around our goals, ambitions, and shared dreams.

Life eventually took us to different states, turning our daily coffee dates into long-distance conversations. Distance has a way of making you rely solely on your words, and for two years, our dreams for the future were fueled by morning phone calls and coffee shared through a screen.

Eventually, life brought us together again-and coffee was right there beside us. One morning, while we laid in bed discussing what felt like a pipe-dream, the question was asked: “What would we name a coffee business, if we ever had one?” Following a singular moment of silence, the word “Asha” emerged.

While Asha holds many meanings, to us it’s simple: it means looking beyond yourself to wish for the betterment of the entire planet. It’s a quiet act of selflessness-wishing well for all beings, even those whose journeys may never touch your own. Right then, we knew it; we had the perfect name for our coffee shop.

Asha serves as our mission to serve our community, our friends, and strangers soon to be friends. We’re here to wish you all well on your journey, no matter where the day leads.

A young man and woman taking a selfie outdoors on a patio. The man has blonde hair and a beard, wearing a navy T-shirt. The woman has brown hair, wearing a gray tank top and a backward baseball cap, with a tattoo on her arm.

Mike & Jes

Owners & Co-Founders of Asha Coffee Roasters

Pouring hot water through a coffee filter into a white mug, with potted plants in the background.
Two people behind a wooden coffee counter at Asha Coffee in Austin, TX, with a menu sign displaying various coffee drinks.
A barista uses a coffee machine to brew espresso into a white cup in a cafe.
Person holding a steaming cup of coffee outdoors near a wooden railing with a blurred background.
A plastic cup of cold coffee topped with whipped cream, with a blue logo that says 'Asha Coffee, Austin, TX, Estd 2025'.

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